Good Content, Good Creators

A woman sitting on stairs, wearing a colorful athletic tank top and shorts, with another person partially visible next to her, wearing athletic shoes and socks.
Pink circular text that reads "Redefining the future of creator—led marketing" on a white background.

An influencer management & consultancy house focused on creating good content with good creators.

Our Talent

YOU'RE IN GOOD COMPANY

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YOU'RE IN GOOD COMPANY ⋆

We believe in the power of good creators

17x 

Creator content generates up to 17x more engagement than brand produced content

of UK customers value authentic creator content

89%

of UK consumers make purchases once a month because of influencer content

49%

Creator Paid Ads outperform branded and product paid ads with a 15% increase in ROAS

+15%

View fullsize Last week, our talent @eleanorgwilkinson was invited to Google to speak at @youtube Creator Collective: Brand Edition on a fascinating panel hosted by Chris Mills and alongside Stephen Farrell and Reiss Akhtar 👏 Eleanor spoke to key brands and age
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View fullsize @issysedgwick’s road to the London Marathon was a true testament to the power of storytelling. 🏃🏻‍♀️✨💖 By sharing an honest, authentic look at her training journey (and seamlessly bringing her favourite brands along the way) Issy struck
View fullsize A lovely few months at @goodcityagency 🫶🏻
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Join us on Social

Follow @goodcityagency

We help elevate influencer campaigns through our one-size-fits-one approach.

We take pride in offering a wide range of services tailored to meet the unique needs of our clients. By leveraging the expertise and creativity of both our exclusive and non-exclusive talent roster, we ensure that every project receives the attention and skill it deserves.

Our team approaches each new opportunity with a strategic mindset, employing a one-size-fits-one mentality that allows us to tailor our efforts specifically to the requirements of each engagement. This ensures maximum impact for both the brand and the creator involved in the collaboration.

  • Partner with our roster of incredible talent to create highly authentic branded short and long-form videos, static assets and, stories. Option to create multi-talent collaborations across multiple talent.

  • Content is key! Together we can work with our exclusive roster of creators to develop high-quality assets for brand channels.

  • Leverage the experiences and stories of our roster to participate in engaging activities like events, panels, podcasts, and more.

  • Harness our creators' unique direct communication with target audiences for market research, product insights, social strategies, and more.

  • Gain a deeper understanding of campaign performance with fully focused campaign analysis and reports.

  • Utilize our talent’s influence to collaborate on co-creating co-branded products.

Our Work

  • Two women sharing a meal in a kitchen, one woman feeding the other with a fork, text overlay reads "Come Home to Eat!"
  • A hand holding a jar of matcha powder on a wooden table, with a small wooden spoon leaning against the jar.
  • Young man wearing an orange beanie and gray long-sleeve shirt, holding a blue HOKA shoe box with text indicating he never went
  • Close-up of hands holding a partially broken chocolate chip cookie with a soft, gooey interior on a white plate with more cookies in the background.
  • A hand holding a spatula or turner over a wooden tabletop with the text 'you've heard me say this before' written on it.
  • A man and a woman are standing together in a kitchen, both pointing at a food processor filled with a mixture, while looking at each other. The text on the image reads: 'and have a safe space.'
  • A woman with blonde hair wearing a black and white striped shirt talking outdoors at a gathering with several people around, some with backpacks and drinks, on a sunny day with tents and trees in the background.
Collection of various brand logos arranged in two rows.
Collection of various logos and brand names, including Sainsbury's, K, W, Original Source, Leon, THG, billiondollar.boy, Fujifilm, Tesco, goat, Tasty, Tony's Chocolonely.