MEET THE TEAM
Founded on experience, driven by creators
Built on experience from both agency and talent side, Good City was founded in 2025 to reshape influencer marketing. We connect brands with creators who move culture, build communities, and drive meaningful results. One good creator at a time.
Meet the team
KAYLA WHITE
Co-Founder, Growth & New Business
Kayla is an influencer marketing leader with over 10 years’ experience. Formerly head of Influencer at EssenceMediacom, she worked with brands including Coca-Cola, Sky and Mars across the UK and EMEA, specialising in integrating influencer marketing into wider media strategies to deliver measurable, data-driven results.
JAMES SPICER
Co-Founder, Talent Operations
James is an experienced influencer marketing professional with a background in sales and growth. He has held roles at Tallify, Green Man Gaming, GroupM and gifting startup GIFTA, working closely with brands and creators to drive successful campaigns, optimise growth strategies and build strong partnerships across the evolving influencer landscape.
ALICE ONOF
Campaign Lead
Alice Onof is an experienced influencer campaign manager who previously worked at GOAT Agency, a leading global influencer marketing agency. She was responsible for leading the delivery and execution of influencer and social-first campaigns for key clients including Tesco, 3M and Dell.